Top 5 Social Media Tips for Small Businesses in 2024

riselocalcreative
Feb 11
2 min read

At RiseLocal Creative, we've helped dozens of small businesses across Minnesota and beyond turn their social media presence into a growth engine. With firsthand experience managing content for brands across Instagram, Facebook, and TikTok, we’ve seen what works — and what doesn’t — in 2025’s fast-changing digital landscape.

If you're a small business owner trying to stand out online, these five proven tips will elevate your social strategy and bring real results.

1. Start with Strategy — Not Just Posts

Random posts = random results.Before you post another Canva graphic or photo of your storefront, ask:“What do I want this content to do?”

Do you want more engagement? More foot traffic? Website clicks? Sales?

Every social media effort should align with a goal. That’s why at RiseLocal, every client begins with a tailored content strategy rooted in their business objectives — not just trends.

2. Focus on Value Over Volume

In 2025, quality > quantity.

You don’t need to post 7 days a week. What you need is content that your audience wants to engage with — whether it’s tips, stories, behind-the-scenes moments, or answers to their most common questions.

Pro Tip: Try the “70/20/10 Rule”

70% value (tips, education, storytelling)
20% community (engagement, UGC, reposts)
10% promotion (your services or offers)

3. Be Consistent With Your Visual Branding

If your feed looks inconsistent, disorganized, or “off-brand,” it hurts trust — fast.

Use brand colors, fonts, and voice consistently across posts. That’s where custom Canva templates and professional graphic design can elevate your content.

At RiseLocal Creative, we design branded content packs that are plug-and-play — so clients can stay visually consistent without starting from scratch every week.

4. Use Reels and Short-Form Video

Instagram and TikTok are prioritizing video — and the businesses that embrace it are seeing explosive engagement.

You don’t need fancy gear. You just need a strategy, a clear message, and a bit of personality.

Some ideas to try:

Quick tips from the owner
Time-lapse of your product/service in action
“Behind the scenes” of a day in your business

We’ve helped clients double their engagement in under 30 days just by implementing a simple Reels strategy.

5. Don’t Just Post — Engage

Social media is a two-way conversation, not a billboard.

Make time to:

Respond to every comment
Like and comment on your followers’ posts
Engage with other local businesses or potential clients

This kind of interaction builds community — and community turns into loyalty (and sales).

🚀 Want to Grow Your Social Media Without the Guesswork?

We help small businesses like yours show up with confidence, clarity, and content that actually connects.

From strategy and content creation to graphic design and account management, RiseLocal Creative handles the heavy lifting — so you can focus on running your business.

👉 Ready to rise? Contact us to learn more or schedule a free strategy call.